Quit porn.
For good.

Q: How does the Coach actually work?

Over text. After checkout, the Coach texts you within minutes. It checks in at the hour you choose, and whenever a craving hits you text it instead of scrolling and it talks you through it in real time. It remembers what you tell it (your goal, what tends to come before a slip, what has worked) and keeps your streak. It is an AI coach; the SWORN team may review conversations to improve it.

Q: What exactly is SWORN?

SWORN is the brand for men who want to quit porn for good. Today it sells one thing on sworn.co: the Coach, an AI coach over text. The Coach checks in at the hour you choose, answers the moment a craving hits, remembers your pattern and keeps your streak. The Discipline Drink Mix was SWORN's first product and is still sold on its own page. Mark Queppet is Co-founder and Head Coach.

Q: Who is SWORN built for?

The man who wins almost everywhere else and keeps losing to porn. He has tried to quit before, more than once: blockers, apps, streaks, willpower. Whether you call it quitting porn, NoFap or semen retention, the Coach meets you the moment the urge hits, on the phone already in your hand.

Become a man who keeps his word to himself.

Texts you within minutes. $89 a month, cancel anytime. 7-day refund. Billed discreetly as PNC Labs. How it works

Today 11:07 PM

11:07 PM Can't sleep. Phone in hand and the urge is bad tonight.

Glad you texted first. Get out of bed and turn the big light on. Tell me when you're up.

11:09 PM Up. Light's on.

Good. That's the hard part done. What happened today that's got the pull this strong?

How the Coach Works.

They engineered instant access to the problem. We engineered instant access to the way out.

Start.

Tap Calm the Urge, check out with your mobile number, and the Coach texts you within minutes.
Use it in the moment.

When a craving hits, text the Coach instead of scrolling. It talks you through it in real time.
Keep going.

It checks in at the hour you choose, keeps your streak and learns your pattern: what comes before a slip, and what has worked.

Full Membership $89 a month. Cancel anytime.

7-day refund on your first charge, no questions asked.

Billed discreetly: your statement shows PNC Labs, not SWORN.

11:07 PM Can't sleep. Phone in hand and the urge is bad tonight.

Glad you texted first. Get out of bed and turn the big light on. Tell me when you're up.

11:09 PM Up. Light's on.

Good. That's the hard part done. What happened today that's got the pull this strong?

Calm the Urge

Feeling remembered.

“Thank you! Hell yeah, love to see it! Your memory's been impeccable!”

Seeing himself differently.

“Some temptation came across my social media and again, that is not who I am anymore. I am looking forward to another week of success.”

Getting on with the day.

“It's a little bit past noon right now and I've been home by myself all day. I've been working and staying busy and, interestingly enough, I haven't really thought about any images or urges.”

A way through the urge.

“So I just get up and take a shower and start the morning routine. The buzz quiets down before I am out of the shower and I just try to focus on the day ahead.”

Believing change is possible.

“Good day today. Very busy and active at work with barely a thought or a buzz. These are the days that make me feel like quitting is possible. Gym tonight.”